Thats a potentially huge, and growing, fan base for a wide range of intellectual property to which Netflix owns licensing rights. The company has already dabbled with licensing merchandise based on some of its most popular shows, and now one analyst thinks Netflix could have a billion-dollar merchandising business on its hands. RBC analyst Mark Mahaney wrote recently that Netflix could pull in $1 billion a year from sales of merchandise bearing the names and intellectual property from the companys most popular programs, such as the sci-fi series Stranger Things or the award-winning historical drama The Crown. We view this as a highly reasonable step by Netflix to further promote and market its original content and other offerings, Mahaney wrote in a note to clients about the potential in merchandising for Netflix, as reported by Business Insider . By adding a merchandising arm, Netflix would be following the lucrative example of media giants like Walt Disney , which pulls in billions of dollars each year from popular franchises such as Star Wars and hit animated films like Frozen . Last year, Netflix tried its hand at merchandising by teaming up with retailer Hot Topic on a line of Stranger Things merchandise , including apparel and other branded products. But the streaming company seems to be poised to take an even bigger plunge into the realm of licensed merchandise. Los Angeles fashion marketing agency In February, Bloomberg reported on a job posting on Netflixs website seeking a director to oversee licensing and merchandising operations at the company. We want licensed merchandise to help promote our titles so they become part of the zeitgeist for longer periods of time, the posting read. Get Data Sheet , Fortunes technology newsletter. Assuming that Netflix does, in fact, continue down this path, the company could tap into the success and popularity of some of the original brands it owns in order to generate an additional revenue stream.
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